The Lake Placid Brand

The Lake Placid brand is based on data and research resulting from a comprehensive, collaborative study, along with the vision shared by Lake Placid's stakeholders and residents. The brand logo, colors, and fonts reflect the experiences and characteristics that make Lake Placid a unique and compelling travel destination.  

Branding Guidelines

Through the implementation of the new brand, the goal is to create a unique image in the minds of our travelers and ultimately help differentiate Lake Placid from other destinations. As part of this implementation process, businesses and organizations are encouraged to use the brand mark to promote their establishment as part of the overarching Lake Placid brand; however, to maintain a strong and effective identity means the brand elements must be presented in a consistent manner. 

The following comprehensive brand usage guidelines have been designed to help organizations properly use the branding mark:

Download Branding Guidelines

Download Brand Files