Maryjane LawrenceLake Placid, Adirondacks USA —The Lake Placid CVB / Regional Office of Sustainable Tourism (LPCVB) is pleased to announce the addition of Maryjane Lawrence to head their conference sales and marketing team.

As Director of Sales and Marketing, Lawrence will lead the meeting and conference sales efforts for the destination and the Conference Center at Lake Placid. Lawrence brings over 24 years of hospitality industry marketing experience to the position, including restaurant, spa and hotel management. A third generation resident of Lake Placid and long time director at the Mirror Lake Inn, Lawrence has an in-depth understanding of both the destination's hospitality infrastructure and the tourism landscape as it pertains to conference business.

The sales strategy for the Conference Center at Lake Placid is conducted cooperatively by the LPCVB and the New York State Olympic Regional Development Authority (ORDA). The sales strategy includes attracting a combination of regional day business, and multi-day, town-wide conferences, which are typically booked years in advance. Lawrence joins conference sales team members Arlene Day and Ashley Andrews of the Lake Placid CVB and Jackie Kelly of the ORDA.

The sales team coordinates hotel bids and proposals, assists groups and attendees in inventing custom programs for meetings and activities, develops comprehensive itineraries and spousal programs and offers centralized accounting and a convenient online reservations system.

"We're thrilled to welcome Maryjane to the Conference Center team," said James McKenna, president of the LPCVB. "Her experience and perspective will provide balanced leadership as we ramp up our presence in the conference marketplace."

"As a marketing professional in this destination's hospitality industry, I know well how the meetings market can ideally complement to the existing leisure travel business we welcome here in Lake Placid," said Lawrence. "I look forward to working with the conference center team and the community to bring meetings and conferences to Lake Placid during the times of year it will be most beneficial to businesses."

Lawrence resides in Lake Placid with her husband and three children, and works at the LPCVB offices located on the ground floor of the Conference Center. She can be reached at 518.523.2445 x136 or at

Conference Center at Lake Placid

Conference Center at Lake Placid

The Conference Center at Lake Placid, which opened in May 2011, was designed with the community's room stock and amenities, its location in the Adirondacks and contemporary meeting market needs in mind. Technologically savvy and environmentally sound, the Center offers over 90,000 square feet of flexible meeting and exhibition space, with a total of 12 breakout rooms available for concurrent sessions, state of the art audio visual technology, a ballroom and a full service production kitchen. The Center's naturally lit space and views of its Adirondack surroundings will stimulate creativity, dynamic meetings, professional growth, and encourage competitive play.

The Conference Center at Lake Placid is a green building, constructed with its sheltered Adirondack setting, and the health and comfort of its guests in mind. Construction techniques adhere to the criteria set forth by the LEED (Leadership in Energy and Environmental Design consortium) and incorporate optimized energy performance, renewable, recycled materials and natural daylight.


The Lake Placid CVB/Regional Office of Sustainable Tourism is the accredited destination marketing organization responsible for promoting the Schroon Lake, Lake Champlain, Whiteface, Saranac Lake and Lake Placid regions to the traveling public via traditional advertising, public relations, and by harnessing the power of electronic media. They operate a main office in Lake Placid and one in Crown Point.