June, 22 2010

LAKE PLACID, ADIRONDACKS USA - Visitors to Lake Placid and Essex County in 2009 were younger and more affluent than in 2008, according to the latest leisure travel information study.

For the seventh year in a row, the Technical Assistance Center (TAC), based at SUNY Plattsburgh, was contracted by the Lake Placid CVB/Regional Office of Sustainable Tourism (LPCVB) to conduct an independent, third party Leisure Travel Information Study.  

The results affirm many of the findings from previous years. Although there are seven years of data, the 2009 report compares to a five year rolling average to smooth out anomalies.

According to the report, the average household income of 2009 respondents was $93,211, which is slightly higher than in 2008 and the 5-year average of $91,610. The average age was 49.9 years, slightly lower than in 2008, with a 5-year average of 48.9 years.  

Respondents live primarily in the Northeast. Hotels remain the most common type of lodging respondents used during their stay. When asked to select the activities which attracted them to the region, the top three were consistent with the 5 year average: outdoor activities, relax/dine/shop and sightseeing.  

The LPCVB is the accredited destination marketing organization responsible for promoting the Schroon Lake, Lake Champlain, Whiteface, Saranac Lake and Lake Placid regions to the traveling public.

The Leisure Travel Information Study is based on a survey of the LPCVB's 2009 trackable leads database.  New leads are added on a constant basis; walk-in visitors, phone and mail inquiries, bingo cards from magazine advertising, and web signups provide a snapshot of the respondents to the 2009 overall marketing efforts.

Although lakeplacid.com alone receives millions of unique visitors, the survey takes only these trackable leads into consideration. In order to calculate the economic impact of the LPCVB's marketing efforts exclusively, the results do not include any standard economic multipliers, such as the impact from group visitation, staff expenditures, sales tax or events.

In addition to valuable demographic data and trends, the study's intent is to determine the effectiveness of the LPCVB's marketing programs, to measure the return on investment (ROI) ratio for public marketing expenditures and the conversion rate factor, or the number of those leads who actually visited the region.

The report found that the percent of visitors who stated that the information or advertisements viewed influenced their decision to visit the region was 79%, which is near the five-year average of 82%. And, for every occupancy tax dollar the LPCVB spent on marketing, visitors to Essex County spent $89, which is slightly higher than in 2008, and lower than the five-year average of 99:1.   

"We make our marketing decisions based on knowledge and research, and this data helps our marketing team plan our program of work," said James McKenna, CEO, Lake Placid CVB.  "The travel industry is fickle, and the only trend is that there is no trend. Research and data separate successful campaigns from those that do not provide a return on investment."

The 2009 report, additional CVB research and more is available for download at the new online resource developed specifically for local tourism-related businesses.  All are encouraged to review essential news, events, marketing opportunities and travel trends that impact the local tourism economy at www.lakeplacidcvb.com.

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The Lake Placid CVB/Regional Office of Sustainable Tourism is the accredited destination marketing organization responsible for promoting the Schroon Lake, Lake Champlain, Whiteface, Saranac Lake and Lake Placid regions to the traveling public via traditional advertising, public relations, and by harnessing the power of electronic media. They operate a main office in Lake Placid and one in Crown Point. lakeplacid.com

Packages and Promotions

Valid May. 1

- Jun. 16

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- Jun. 15

Pre-Season Golf Package

Cambria Lake Placid - Lakeside Resort

Pre-Season Golf from May 1- June 16. Stay two nights at the Cambria Hotel Lake Placid and play two rounds of unlimited golf and a cart at the Van Kleek-designed Award-winning championship course at Whiteface Club & Resort.

Valid Jan. 9

- Dec. 31

Valid Jan. 9

- Dec. 31

Babymoon

Mirror Lake Inn Resort and Spa

Celebrate your growing family with $75 nightly resort credit!

Valid Jan. 9

- Dec. 31

Valid Jan. 9

- Dec. 31

Couples Getaway

Mirror Lake Inn Resort and Spa

Escape with your loved one to a truly romantic experience - sparkling wine and chocolate-covered strawberries overlooking spectacular views of Mirror Lake and the Adirondack High Peaks is just the beginning...

Valid Jan. 11

- Jan. 11

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- Jan. 11

Romance Package

Placid Bay Hotel

Surprise your significant other with a romantic Getaway!  Includes roses, wine glasses, and chocolates upon arrival.

Valid Jan. 11

- Jan. 11

Valid Jan. 11

- Jan. 11

Play and Stay Package

Crowne Plaza Lake Placid

Includes stay at Crowne Plaza Hotel with Golf at our Lake Placid Club Courses

Valid Jan. 11

- Jan. 11

Valid Jan. 11

- Jan. 11

Spa Experience

Town House Lodge by the Lake

What better way to connect and relax with your partner after a long day on the mountain than to enjoy an in-room spa experience for two?

Valid Apr. 6

- Apr. 6

Valid Feb. 21

- Apr. 6

Solar Eclipse Storytime

The Bookstore Plus

Come learn about a solar eclipse and make cereal box viewers with us!

Valid Feb. 8

- Feb. 7

Valid Feb. 8

- Feb. 7

Spa Escape

Whiteface Lodge Resort & Spa

Our Spa Escape package is ideal for couples or friends traveling together.

Valid Feb. 8

- Feb. 7

Valid Feb. 8

- Feb. 7

Rustic Romance Getaway Package

Whiteface Lodge Resort & Spa

Valid Jan. 11

- Apr. 30

Valid Jan. 11

- Jan. 11

Ski with Olympic Medalist Andrew Weibrecht

Mirror Lake Inn Resort and Spa

Ever dreamed of spending time on the slopes with an Olympic athlete? Well, now you can!

Valid Jan. 11

- Jan. 11

Valid Jan. 11

- Jan. 11

Spa Experience

Placid Bay Hotel

Enjoy an in-room spa experience for two with your stay. What better way to connect and relax with your partner after a long day on the mountain!

Valid Feb. 16

- May. 30

Valid Feb. 16

- May. 30

Stay and Sip

Eastwind Lake Placid

Unwind in comfort with a luxurious hotel stay while enjoying the added delight of two complimentary cocktails.

Valid Jan. 11

- Jan. 11

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- Jan. 11

MILITARY AND FIRST RESPONDER OFFER

Bluebird Lake Placid

10% off our Best Available Rate for all active as well as retired military personnel, and first responders on leisure stays.

Valid Apr. 5

- Apr. 10

Valid Feb. 23

- Apr. 10

Total Eclipse of the Park IPA

Lake Placid Pub & Brewery

Get your hands on some Out-of-this-World beer before its gone!

Valid Jan. 8

- Jun. 27

Valid Jan. 8

- Jun. 27

100th Anniversary Package

Mirror Lake Inn Resort and Spa

100 years at the Inn gets you $100 Resort Credit PER DAY!

Valid Jan. 11

- Jan. 11

Valid Jan. 11

- Jan. 11

Adirondack Guides

Mirror Lake Inn Resort and Spa

Get the most out of your stay - Guide Services Available!

Valid Jan. 11

- Mar. 23

Valid Jan. 11

- Mar. 23

Savor & Stay

Lake Placid Lodge

Enjoy breakfast and dinner at one of our five star restaurants. Packaged with your stay!

Valid Mar. 29

- Apr. 4

Valid Mar. 5

- Apr. 4

Winter Clearance at Whiteface!

Whiteface Mountain Ski Resort

40% off Select Items!

Valid May. 1

- Apr. 30

Valid Jan. 1

- Apr. 30

Stay & Save

The Devlin

Book a 3-night stay with The Devlin and get 10% off your visit.

Valid Jan. 11

- Mar. 31

Valid Jan. 11

- Mar. 31

Celebrate 2024 with 24% OFF!

Grand Adirondack Hotel

Winter adventure and snow-kissed peaks beckon! Celebrate 2024 with a 24% discount on stays Sunday-Thursday through March. Rate is 24 percent off our Retail rates. Rate is fully prepaid and non-refundable. Available select weekdays through March 2024...

Valid Apr. 8

- Apr. 8

Valid Feb. 29

- Apr. 8

Solar Eclipse Viewing Party!

Moose Lodge Boathouse Restaurant

Specialty cocktails featuring Angel's Envy whiskey, delicious buffet offerings, live music and a prime viewing spot to experience totality.

Valid Apr. 5

- Apr. 11

Valid Mar. 5

- Apr. 11

Winter Clearance - Helmets, Goggles and Poles!

Whiteface Mountain Ski Resort

40% off Helmets, Goggles and Poles!

Valid Apr. 12

- May. 1

Valid Mar. 5

- May. 1

Winter Clearance - 40% OFF!

Whiteface Mountain Ski Resort

40% Off Winter Merchandise

Valid Mar. 26

- Apr. 8

Valid Mar. 26

- Apr. 8

Solar Eclipse Lunch To Go

Green Goddess Natural Market & Catering

Get your eclipse provisions to go from Green Goddess Market & Cafe for just $14.99!

Valid Jan. 5

- Jan. 5

Valid Jan. 5

- Jan. 5

Stay More, Play More

High Peaks Resort

Stay for FREE!

Valid Jan. 11

- Jan. 11

Valid Jan. 11

- Jan. 11

4th Night Free!

Lake Placid Lodge

Enjoy a night on us! 4th night free when you stay 3.

Valid Feb. 6

- Feb. 29

Valid Feb. 6

- Feb. 29

Ampersand Bay Resort Sweetheart Package

Ampersand Bay Resort

Dinner for 2 at the Sunset Bistro ($150 value) Chocolate Covered Strawberries and a Bottle of Champagne in the room on arrival. 1pm late check out.

Valid Apr. 6

- Apr. 9

Valid Jan. 8

- Apr. 9

2024 Eclipse at the Mirror Lake Inn

Mirror Lake Inn Resort and Spa

Join us for a once in a lifetime opportunity to view solar eclipse with luxurious accommodations, breakfast at 'The View' Restaurant, Eclipse Viewing Glasses & $50 resort credit per room per night.

Valid Jan. 12

- Jan. 12

Valid Jan. 12

- Jan. 12

Supper & Stay

Stagecoach Inn

Enhance your stay at The Lake Placid Stagecoach Inn with an exceptional 3-course meal.

Valid Jan. 11

- Jun. 15

Valid Jan. 11

- Jun. 15

Stay 2 Midweek Nights and Receive a 3rd Round of Golf with Cart FREE!

Crowne Plaza Lake Placid

Stay 2 Midweek Nights and Receive a 3rd Round of Golf with Cart FREE! *Rates are per person, per night based on double occupancy in a standard room. Available Sunday-Thursday, Opening Day-mid June. Tax not included. Subject to availability. US $

Valid Jan. 11

- Jan. 11

Valid Jan. 11

- Jan. 11

Woof and Wander

Bluebird Lake Placid

Your pooch will be as comfortable as their owners with our pet friendly package!

Valid Jan. 11

- Jan. 11

Valid Jan. 11

- Jan. 11

The Adirondack Elopement

Mirror Lake Inn Resort and Spa

The ultimate, intimate "I do" experience.

Valid Feb. 11

- Jun. 30

Valid Feb. 11

- Jun. 30

Stay 3 nights save 20%

Cambria Lake Placid - Lakeside Resort

Book a 3-night stay and save 20%

Valid Jan. 11

- Jan. 11

Valid Jan. 11

- Jan. 11

Romance Package

Town House Lodge by the Lake

Package Details Surprise your significant other with a romantic evening waiting for you on the day of your arrival!

Valid Mar. 22

- Mar. 24

Valid Jan. 8

- Mar. 24

Girls Getaway Weekend

Mirror Lake Inn Resort and Spa

$75 Resort Credit per room per NIGHT to pamper the Girls!

Valid Jan. 11

- Jan. 11

Valid Jan. 11

- Jan. 11

Golf & Stay Package

Crowne Plaza Lake Placid

Starting at: $119.00 * Weekend & Summer packages available at higher rates

Valid Jan. 8

- Jan. 8

Valid Jan. 8

- Jan. 8

Adirondack a la Carte

High Peaks Resort

Complete your Adirondack Vacation with a $150 dining credit to Dancing Bears!

Valid Feb. 8

- Feb. 7

Valid Feb. 8

- Feb. 7

Stay More, Play More

Whiteface Lodge Resort & Spa

Valid May. 3

- May. 5

Valid Feb. 20

- May. 1

Immersion into Tantra Yoga

Cambria Lake Placid - Lakeside Resort

Nourish your body and mind by indulging in a weekend of growth with Todd Norian, founder of Ashaya Yoga.

Valid Jan. 11

- May. 1

Valid Jan. 11

- Jan. 11

Nordic Ski With Olympic Medalist Andrea Henkel Burke

Mirror Lake Inn Resort and Spa

Stay and Nordic Ski with an Olympic Gold Medal Recipient!

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