Inaugural IRONMAN 70.3 Lake Placid race to take place Sunday, Sept. 10, 2017; 
General registration opens Sept. 9, 2016



TAMPA, Fla. (July 21, 2016) – IRONMAN announced today that Lake Placid, New York has been selected to host the 28th race in the IRONMAN® 70.3® U.S. Series through 2021. The inaugural IRONMAN 70.3 Lake Placid triathlon will take place on Sunday, September 10, 2017.

Located in the beautiful Adirondack Mountains in upstate New York, Lake Placid is home to the historic IRONMAN Lake Placid triathlon, the longest-running IRONMAN event in the United States aside from the IRONMAN World Championship in Kailua-Kona, Hawai`i. With the new contract the full-distance IRONMAN Lake Placid triathlon is confirmed to return each year through 2021 as well.

“Lake Placid has been a home to IRONMAN for 18 years, and every year is an outstanding race for athletes from around the world,” said Andrew Messick, Chief Executive Officer of IRONMAN. “We are extremely excited to add an IRONMAN 70.3 race to Lake Placid, providing another opportunity for athletes to race this iconic course and to experience the beauty of this area and the hospitality of this wonderful community.”

IRONMAN 70.3 Lake Placid will lead athletes through a 1.2-mile swim, 56-mile bike and 13.1-mile run on the same course as IRONMAN Lake Placid.  Athletes begin with a swim in clear Mirror Lake, with the famous sight line at the bottom of the lake to guide them. After athletes transition in the Olympic Speed Skating Oval to the bike, the rolling mountain views provide a scenic backdrop to the ride. The one-loop 56-mile course brings competitors back to the Oval, where they begin their 13.1-mile run through the town and around the lake. 

“This commitment over the next six years will bring business to the area regardless of the weather or what the economy is doing, and we hope it will help inspire more reasons for private investment in the area,” said town Supervisor Roby Politi. “We also expect more athletes to visit for year-round training, which often happens during our slow seasons.”

“We’re excited to double down on our association with a global sports brand like IRONMAN and continue to tie this region with the best of athletic competitions globally,” said James McKenna, CEO of the Regional Office of Sustainable Tourism (ROOST), who was instrumental in negotiating the contract. “IRONMAN markets this event around the world, bringing the Lake Placid name to places it might otherwise not be heard.”

Having hosted two Olympic Games (1932 and 1980), Lake Placid has experience in delivering world-class athletic events. Lake Placid has the amenities of a large city and the charm of a small town, offering high-end restaurants, shopping and world-class accommodations.

“The Village of Lake Placid will play a key role in this event, with services provided by a variety of village departments including our police, water, highway, and fire departments, and also the Lake Placid Volunteer Ambulance Service,” said Lake Placid Mayor Craig Randall. “For a community of our size to be able to provide these services speaks well for our longevity in the world of sporting events.”

“The New York Olympic Regional Development Authority (ORDA) is pleased to offer its venues for these events,” said ORDA CEO Ted Blazer. “Keeping our world-class venues updated helps maintain Lake Placid’s position as a viable candidate for events of this scale. Without the venues, these large events would not be possible.”

IRONMAN 70.3 Lake Placid will offer 35 slots to the 2018 IRONMAN 70.3 World Championship.

The Multiple Myeloma Research Foundation (MMRF) is the Official Charity Partner of IRONMAN 70.3 Lake Placid. The MMRF will be fielding a team of 100 athletes for the 2017 race. MMRF athletes receive special race weekend benefits and help raise funds for a cure for cancer.

General registration for IRONMAN 70.3 Lake Placid will open September 9, 2016 at 12:00 p.m. ET at www.ironman.com/lakeplacid70.3. For athletes interested in racing both IRONMAN 70.3 Lake Placid and IRONMAN Lake Placid in 2017, a bundle package will be available beginning, July 22, 2016. Athlete inquiries may be directed to lakeplacid70.3@ironman.com.  For more information on the IRONMAN brand and global event series, visit www.ironman.com. Media may contact press@ironman.com.




A Wanda Sports Holdings company, IRONMAN operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, Iron Girl®, IRONKIDS®, six of nine International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon Majors Series, mountain bike races, premier marathons and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than 680,000 participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 260 events across 42 countries. For more information, visit www.ironman.com.


ROOST is the accredited destination marketing organization (DMO) responsible for promoting New York State's Essex County, Franklin County, Hamilton County, the Town of North Elba, the Town and Village of Tupper Lake, the Town of Harrietstown, the Village of Lake Placid, the Town of Piercefield, and the Village of Saranac Lake to the traveling public. For more information about ROOST, visit www.roostadk.com.

About Multiple Myeloma and the Multiple Myeloma Research Foundation (MMRF)

Multiple Myeloma is, at this time, an incurable blood cancer.  Although much progress has been made in treating multiple myeloma, the five-year relative survival rate remains one of the lowest of all cancers.  The mission of the MMRF is to relentlessly pursue innovative means that accelerate the development of next-generation multiple myeloma treatments to extend the lives of patients and lead to a cure. The MMRF is the world’s number-one private funder of multiple myeloma research, and has raised more than $300 million since its inception. The MMRF directs nearly 90% of total budget to research and related programming. As a result, the MMRF is consistently recognized as one of the top charities by non-profit evaluators like Charity Navigator and the Better Business Bureau. The MMRF has helped reimagine the research model that is now speeding success across all forms of cancer.