Lake Placid, NY-  The Regional Office of Sustainable Tourism/Lake Placid CVB (ROOST) is pleased to announce the results of the 2010 Board of Directors election.

ROOST's board of directors, responsible for governing the organization, is comprised of 15 individuals, with at least one director from each of the four tourism regions in the county; the Lake Placid/High Peaks, Lake Champlain, Schroon Lake and Whiteface regions.  The 2010 slate of officers are as follows: Chair, Justin Smith, Prestige Hospitality; Vice Chair, Ed Finnerty, Champlain National Bank; Treasurer, Joe Kelly, Glens Falls National Bank; and Secretary, Mike Beglin, Beglin's Jewelers.

Newly elected Directors include Deb McLean from the UPS Store, Jamie Rogers, former Mayor of Lake Placid, and Carol Brown, president of North Country Community College.

They join sitting Directors Jenn Webb, immediate past President, Golden Arrow Resort; Tracey Ridenauer; Deborah Fitts, Lake Placid Sinfonietta; Don Poulsen, Swedish Hill Winery; Mary Ann Hawley, Parajax, Inc.; Molly Kasriels, Normandie Beach Club; Kate Fish, Adirondack North Country Association; and Roy Holzer, Little Supermarket.

"With representatives from diverse facets of the business community, including resort and small hoteliers, retailers, financial institutions, the arts and educators, the Board of Directors represents a broad range of perspectives and expertise,"  said James McKenna, President of ROOST.  "Our volunteer Board of Directors dedicates a lot of time on behalf of our destinations, and we extend our gratitude and thanks to our outgoing Directors, Chris Erikson, Jim Murnane,  and Petra Weber for the leadership they provided during their tenure."

The Regional Office of Sustainable Tourism is a private, 501c6 not-for-profit corporation.  Over the last 60 years, the organization has evolved from the Lake Placid Chamber of Commerce, providing traditional business services and tourism promotion, to the accredited Destination Marketing Organization (DMO) for Lake Placid and Essex County through traditional marketing efforts, communication, and destination planning.  Most recently doing business as the Lake Placid/Essex County Visitors Bureau, ROOST has continuously evolved to stay ahead of the changing destination marketplace.

              #ROOST#

SUSTAINABLE TOURISM:  Maximize economic activity, while minimizing natural and cultural impact, to increase quality of life.