January, 12 2010

LAKE PLACID - The Board of Directors for the Lake Placid/Essex County Visitors Bureau has formally changed the organization's name to Regional Office Of Sustainable Tourism/Lake Placid CVB.  

The name change reflects the evolution of the organization by including its ongoing sustainable tourism initiatives, but there will be no change in the organization's body of work. The Regional Office of Sustainable Tourism continues to offer sophisticated marketing programs to support the region's tourism businesses and to promote Lake Placid and Essex County's destinations.  

"As an accredited Destination Marketing Organization, our office remains the authority on tourism for Lake Placid and Essex County, and will continue to proactively promote the region's destinations," said Jennifer Webb, Chairperson, Regional Office of Sustainable Tourism board of directors.   

Sustainable tourism, in its purest sense, is an industry whose goal is to make a low impact on the environment and local culture, while helping to generate economic activity and employment without overtaxing any resources - whether human, environmental or man-made. The ultimate goal of sustainable tourism is to improve the quality of life for residents while facilitating destination planning and promoting the product to the traveling public.

"Following our accreditation as the Destination Marketing Organization for all of Essex County, the new name is the next progression of our organization," said James McKenna,  President. "The name 'visitors bureau' speaks to visitors, but our objective is to effect positive quality of life for the residents of Essex County through tourism.  ROOST better defines the core objectives of our programs and our local and regional organizational identity, and will clarify locally our primary role as working for the benefit of the residents of our destinations, while the Lake Placid CVB moniker allows us to maintain a consistent presence within the industry."

"Sustainable tourism is achieved by balancing the needs of visitors with those of the destination," said Craig Randall, Mayor of Lake Placid. "The concept of that balance is a perfect approach to effect responsible growth in Lake Placid, and crucial for our community's economic future."

Regional Office of Sustainable Tourism has been working through three key initiatives toward that goal of increasing year-round employment.

First, 2010 marks the launch of Lake Placid's marketing brand, complete with a toolkit for use by the community, designed to present a unified and distinct image of the region's flagship destination to the world.  

Second, ROOST is working cooperatively with ORDA in planning the sales of the new Conference Center at Lake Placid, which is an important component in welcoming year round activity, and will greatly enhance the existing infrastructure offered to the convention and meetings market.

Third and perhaps most important, the ongoing destination master plan process has reached a significant stage. Five communities; Moriah, Ticonderoga, Wilmington, Saranac Lake and North Elba/Lake Placid each now have a final plan, and tourism councils have been formed to implement the projects outlined for their respective communities. 

"Tourism is unquestionably a viable economic engine for our future," said Randy Douglas, chair of the Essex County Board of Supervisors.  "ROOST has recognized that in order to achieve economic success through tourism, promotion of the existing product must be balanced with sustainable growth. The new name reflects that concept."

ROOST is a 501c6 not-for-profit corporation that continues to promote the Schroon Lake, Lake Champlain, Whiteface, Saranac Lake and Lake Placid regions to the traveling public via traditional advertising, public relations, and by harnessing the power of electronic media. ROOST operates a main office in Lake Placid and one on Lake Champlain at Crown Point. For more information, contact ROOST Lake Placid at 518.523.2445 x111.

                       -ROOST-

Packages and Promotions

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- Jan. 11

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- Jan. 11

Spa Experience

Town House Lodge by the Lake

What better way to connect and relax with your partner after a long day on the mountain than to enjoy an in-room spa experience for two?

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- Mar. 24

Valid Jan. 8

- Mar. 24

Girls Getaway Weekend

Mirror Lake Inn Resort and Spa

$75 Resort Credit per room per NIGHT to pamper the Girls!

Valid Jan. 11

- Jun. 15

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- Jun. 15

Stay 2 Midweek Nights and Receive a 3rd Round of Golf with Cart FREE!

Crowne Plaza Lake Placid

Stay 2 Midweek Nights and Receive a 3rd Round of Golf with Cart FREE! *Rates are per person, per night based on double occupancy in a standard room. Available Sunday-Thursday, Opening Day-mid June. Tax not included. Subject to availability. US $

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Winter Clearance at Whiteface!

Whiteface Mountain Ski Resort

40% off Select Items!

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- May. 1

Winter Clearance - 40% OFF!

Whiteface Mountain Ski Resort

40% Off Winter Merchandise

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- Jan. 11

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- Jan. 11

Romance Package

Placid Bay Hotel

Surprise your significant other with a romantic Getaway!  Includes roses, wine glasses, and chocolates upon arrival.

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- Apr. 6

Solar Eclipse Storytime

The Bookstore Plus

Come learn about a solar eclipse and make cereal box viewers with us!

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- Apr. 10

Total Eclipse of the Park IPA

Lake Placid Pub & Brewery

Get your hands on some Out-of-this-World beer before its gone!

Valid Jan. 12

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Supper & Stay

Stagecoach Inn

Enhance your stay at The Lake Placid Stagecoach Inn with an exceptional 3-course meal.

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- Jan. 11

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Romance Package

Town House Lodge by the Lake

Package Details Surprise your significant other with a romantic evening waiting for you on the day of your arrival!

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- Jun. 16

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Pre-Season Golf Package

Cambria Lake Placid - Lakeside Resort

Pre-Season Golf from May 1- June 16. Stay two nights at the Cambria Hotel Lake Placid and play two rounds of unlimited golf and a cart at the Van Kleek-designed Award-winning championship course at Whiteface Club & Resort.

Valid Jan. 11

- Jan. 11

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Spa Experience

Placid Bay Hotel

Enjoy an in-room spa experience for two with your stay. What better way to connect and relax with your partner after a long day on the mountain!

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Winter Clearance - Helmets, Goggles and Poles!

Whiteface Mountain Ski Resort

40% off Helmets, Goggles and Poles!

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Stay & Save

The Devlin

Book a 3-night stay with The Devlin and get 10% off your visit.

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Adirondack a la Carte

High Peaks Resort

Complete your Adirondack Vacation with a $150 dining credit to Dancing Bears!

Valid Jan. 11

- Jan. 11

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- Jan. 11

MILITARY AND FIRST RESPONDER OFFER

Bluebird Lake Placid

10% off our Best Available Rate for all active as well as retired military personnel, and first responders on leisure stays.

Valid Feb. 8

- Feb. 7

Valid Feb. 8

- Feb. 7

Rustic Romance Getaway Package

Whiteface Lodge Resort & Spa

Valid Feb. 8

- Feb. 7

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- Feb. 7

Spa Escape

Whiteface Lodge Resort & Spa

Our Spa Escape package is ideal for couples or friends traveling together.

Valid Jan. 11

- Jan. 11

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Adirondack Guides

Mirror Lake Inn Resort and Spa

Get the most out of your stay - Guide Services Available!

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Immersion into Tantra Yoga

Cambria Lake Placid - Lakeside Resort

Nourish your body and mind by indulging in a weekend of growth with Todd Norian, founder of Ashaya Yoga.

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- Apr. 8

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- Apr. 8

Solar Eclipse Lunch To Go

Green Goddess Natural Market & Catering

Get your eclipse provisions to go from Green Goddess Market & Cafe for just $14.99!

Valid Jan. 11

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Celebrate 2024 with 24% OFF!

Grand Adirondack Hotel

Winter adventure and snow-kissed peaks beckon! Celebrate 2024 with a 24% discount on stays Sunday-Thursday through March. Rate is 24 percent off our Retail rates. Rate is fully prepaid and non-refundable. Available select weekdays through March 2024...

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- Mar. 23

Savor & Stay

Lake Placid Lodge

Enjoy breakfast and dinner at one of our five star restaurants. Packaged with your stay!

Valid Feb. 11

- Jun. 30

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- Jun. 30

Stay 3 nights save 20%

Cambria Lake Placid - Lakeside Resort

Book a 3-night stay and save 20%

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- May. 1

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- Jan. 11

Nordic Ski With Olympic Medalist Andrea Henkel Burke

Mirror Lake Inn Resort and Spa

Stay and Nordic Ski with an Olympic Gold Medal Recipient!

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- Jan. 5

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- Jan. 5

Stay More, Play More

High Peaks Resort

Stay for FREE!

Valid Jan. 9

- Dec. 31

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Couples Getaway

Mirror Lake Inn Resort and Spa

Escape with your loved one to a truly romantic experience - sparkling wine and chocolate-covered strawberries overlooking spectacular views of Mirror Lake and the Adirondack High Peaks is just the beginning...

Valid Jan. 11

- Jan. 11

Valid Jan. 11

- Jan. 11

Play and Stay Package

Crowne Plaza Lake Placid

Includes stay at Crowne Plaza Hotel with Golf at our Lake Placid Club Courses

Valid Jan. 11

- Jan. 11

Valid Jan. 11

- Jan. 11

Golf & Stay Package

Crowne Plaza Lake Placid

Starting at: $119.00 * Weekend & Summer packages available at higher rates

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- Apr. 9

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- Apr. 9

2024 Eclipse at the Mirror Lake Inn

Mirror Lake Inn Resort and Spa

Join us for a once in a lifetime opportunity to view solar eclipse with luxurious accommodations, breakfast at 'The View' Restaurant, Eclipse Viewing Glasses & $50 resort credit per room per night.

Valid Feb. 8

- Feb. 7

Valid Feb. 8

- Feb. 7

Stay More, Play More

Whiteface Lodge Resort & Spa

Valid Jan. 9

- Dec. 31

Valid Jan. 9

- Dec. 31

Babymoon

Mirror Lake Inn Resort and Spa

Celebrate your growing family with $75 nightly resort credit!

Valid Jan. 8

- Jun. 27

Valid Jan. 8

- Jun. 27

100th Anniversary Package

Mirror Lake Inn Resort and Spa

100 years at the Inn gets you $100 Resort Credit PER DAY!

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- Feb. 29

Valid Feb. 6

- Feb. 29

Ampersand Bay Resort Sweetheart Package

Ampersand Bay Resort

Dinner for 2 at the Sunset Bistro ($150 value) Chocolate Covered Strawberries and a Bottle of Champagne in the room on arrival. 1pm late check out.

Valid Jan. 11

- Jan. 11

Valid Jan. 11

- Jan. 11

4th Night Free!

Lake Placid Lodge

Enjoy a night on us! 4th night free when you stay 3.

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- May. 30

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- May. 30

Stay and Sip

Eastwind Lake Placid

Unwind in comfort with a luxurious hotel stay while enjoying the added delight of two complimentary cocktails.

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- Jan. 11

Valid Jan. 11

- Jan. 11

Woof and Wander

Bluebird Lake Placid

Your pooch will be as comfortable as their owners with our pet friendly package!

Valid Jan. 11

- Apr. 30

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- Jan. 11

Ski with Olympic Medalist Andrew Weibrecht

Mirror Lake Inn Resort and Spa

Ever dreamed of spending time on the slopes with an Olympic athlete? Well, now you can!

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- Apr. 8

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Solar Eclipse Viewing Party!

Moose Lodge Boathouse Restaurant

Specialty cocktails featuring Angel's Envy whiskey, delicious buffet offerings, live music and a prime viewing spot to experience totality.

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- Jan. 11

Valid Jan. 11

- Jan. 11

The Adirondack Elopement

Mirror Lake Inn Resort and Spa

The ultimate, intimate "I do" experience.

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