Mission The Lake Placid/Essex County Visitors Bureau (LPECVB) is a private, not-for-profit marketing organization, responsible for the promotion of Essex County, New York as a tourism destination through traditional marketing efforts, communication, and quality destination development. Membership Membership with the LPECVB (a 501c6 organization) represents a show of support for our organization and our efforts to develop and facilitate marketing programs that increase tourism activity and result in positive economic impact in Lake Placid and Essex County. LPECVB members also enjoy the benefits of membership in the Essex County Business Council, including access to health insurance and other business opportunities. Any business, organization or individual in Essex County is eligible for membership for a nominal $25 investment. For more information contact: Blake Bancroft, Advertising Sales Manager Email: Blake@LakePlacid.com 518-523-2445 Ext. 107 Goals By increasing participation in its proactive marketing programs, the LPECVB endeavors to present a more comprehensive image of the destinations within Essex County to the traveling public. The programs include advertising in print and electronic formats as well as other promotional mechanisms.