The Lake Placid brand

The Lake Placid brand is based on data and research resulting from a comprehensive, collaborative study, along with the vision shared by Lake Placid's stakeholders and residents. The brand logo, colors, and fonts reflect the experiences and characteristics that make Lake Placid a unique and compelling travel destination. 

The Lake Placid brand statement

Lake Placid - Invent your own perfect day.

There is a village sheltered high in the Adirondack Mountains where all are welcome to come and invent your own perfect day. Lake Placid is a real community, with a Main Street made for walking, nights where you can see the stars, and people who love their hometown. It shows. Families like to call this place home because it has a thriving sense of community and it is set away from the more hectic world. A legendary park, bigger than any other in the contiguous United States, protects us. We have clear skies, deep forests, high peaks, lakes of all sizes and shapes, and moose. The world came here twice to hold its Olympic Winter Games. Today, Lake Placid is a place where you’re free to join in and fill your days with the things that make life more adventurous, romantic, and fun.

Branding guidelines

Through the implementation of the new brand, the goal is to create a unique image in the minds of our travelers and ultimately help differentiate Lake Placid from other destinations. As part of this implementation process, businesses and organizations are encouraged to use the brand mark to promote their establishment as part of the overarching Lake Placid brand; however, to maintain a strong and effective identity means the brand elements must be presented in a consistent manner. 

The following comprehensive brand usage guidelines have been designed to help organizations properly use the branding mark:

Download Branding Guidelines

Download Brand Files